Pioneering a new agency model.
Sometimes I swear I can see the future. Some may say the agency model is ripe for a rethink. I’ve been thinking that for almost 20 years. It’s evolved, but it still has a long way to go. Not too long ago almost all agencies were on expensive retainers in sexy Madison Avenue digs and were recommending expensive TV buys because…well…commissions. I started my agency to do things differently, where clients’ budgets went to the production of the work and ideas.
I created a federation of superhero creatives and producers from all over the world to offer our clients this new kind of agency talent and relationship. Senior-level talent. Almost no overhead. The money went to…THE WORK.
We focused on building brands and digital experiences and we worked with companies large and small -- from Fortune 500 to start-ups in a lot of categories: automotive, fashion, luxury, spirits, food, technology, social media, financial services and B2B. Today this kind of hub-and-spoke confederated model is commonplace, but in 2002 it very much was not and we were proud to pioneer this model.
Operations & MAnagement
Creative Direction
Production Management
Talent Attraction & Engagement
FinancE
CLIENT management
